Small Business Finance

To devise an effective wealth generation strategy, it is helpful to run through the five Ws and one H word: What? Where? Why? When? Who? and How? Simply put, what amount of wealth do you want, where do you want to generate your wealth, when do you want to generate your wealth, why do you want to generate wealth, who are you going to sell to and how do you want to generate your wealth?  

Implementing a Wealth Generation Plan through Good Business Models

Once you know the five Ws and one H of your plan you need a way to implement it. Often, businesses follow business models to implement their wealth generation plans. The use of a good business model is one way to reduce your risks. After all, if you follow the same procedure that has been shown to work before, you probably can succeed yourself.

So what is the best business model for your enterprise? Good business models are considered to be businesses that have low operating costs and high revenue to cost ratio. High sales growth rates and low capital requirements are often a central part of a good business model.

Looking Closer at the Five Ws and One H:  the Where

Now look at your five Ws and one H. For instance, take a look at one specifically, your “Where” answer. Is this the best place to start your venture? It might be, if you choose the Internet. But it might not be, if you choose a place where there isn’t a very good market or your timing is off.   

So why is the Internet the place to be? It has low risk and offers a low cost of entry and can help you keep operating costs low. But at the same time, the Internet  provides a path to a high return on investment. In other words, it has what you need to make a good business model.

So of course the Internet is where you want to be, but “where” has many aspects. One aspect of where is actual physical geography. And one aspect of marketing is the best economic region to market to.

Economic Health and How it Relates to the Where

To answer the where question more completely, one item to consider is the economic health and the demand for the goods and services in the city, county, state or country your marketing to.

There are several places to look for that information. You can obtain detailed economic analysis reports from a number of different national, state and local government agencies. These agencies not only provide breakdowns of regional economies but also provide detailed regional demographic data, allowing you to target the “Who” of your wealth generation plan.

The dream of financial freedom, and working from home or anywhere you desire through a Multilevel Marketing MLM or network marketing opportunity is why people are attracted to this industry. Unfortunately, there is a missing link to the puzzle, and having success with this model. You are in for a shocker, insight into the state of the industry, and might possibly anger some people.

This industry has changed, and most people who are starting a multilevel marketing mlm business have no idea what they are in for. Many leaders who have been in the industry are throwing in the towel, and opting for another solution that is far more lucrative then the original concept of multilevel marketing MLM. If you have any intent of making at least $10K a month or more, you need to look at the state of the industry, and how you fit in.

The idea of the lifelong residual income just doesn’t work like it used to. If you are currently in a home business, or have been in the past, you will understand what I mean. If you haven’t been in a business before, this will save you money, time, and hardwork that doesn’t pay out. Before I found this information I was a traditional brick and mortar business owner. When I found MLM I was attracted to the residual concepts, yet, the strategies taught did not resonate with me at all. I now understand exactly why this was not a sound plan for a serious business owner.

So for those of you who have ever been in an multilevel marketing mlm business, you know that you follow your upline’s direction, and yet with all that hard work, you still see attrition and little reward for your efforts. You put two people in, and one person falls off. Do you feel like you are taking two steps forward, then a huge step back. Is your team full of people who need hand holding, and doubting if they will ever achieve success? All this for a measly few bucks.

You may work your way up to $2k a month, but you are working your butt off, and it will take a while. $2k a month will not let you fire your boss. Most comp plans require you to get 3, to get 3, to get 3, and actually chop your pay check in half. In some cases you aren’t even making enough money to pay for your autoship.

Trying to build a downline the old school way in the day of the internet is like a tire with a hole in it constantly leaking air. You can’t get ahead like this. This industry has become saturated with hype and prelaunches as the norm, with people hitting you up for joining their new business on a weekly basis. It is draining people who are working hard, and worse yet, it is instilling disbelief that one can actually achieve financial freedom. Many people join and quit if they don’t see success in 3 months.

With the truth finally revealed, don’t be caught in fear, there is an emerging movement that is taking the industry by storm. Professionals, marketers, and former brick and mortar business owners are sick and tired of the over promise, under deliver. They have closed their businesses down, and literally jumped into this new business model. This concept is playing a major role in the industry, and has changed it forever. Which is good news for all of us.

This does not require you to build a team of people to make a significant income. This business model is not a business opportunity or a product or company. It is an answer to a problem of tiny paychecks, and building a team of 10,000 people with attrition at 50%. Multilevel marketing MLM as you know it is dead, and the internet changed everything.

The reality is the original idea of multilevel marketing mlm was built around waiting 3-5 years to build your income, and in hopes your kids and grandkids could reap the benefit. But in this economy and new decade of 2010, we need results now. People do not have the same lives they did in the 90’s or the luxury of time. Jobs have been lost, and it is not going to get any better in the near future. I will explain more about why I say that shortly. Bottom line, the business model allows you make thousands off of the work you do today. You do not have to wait, and that is a game changer for the home business industry.

You might be saying, why haven’t I heard about this before if it is such a good idea? The truth is that most multilevel marketing mlm companies don’t want you to know about this. They make a huge profit off the old ways.

The amount of start-ups in this industry is off the charts because the leaders are always searching for their next big gold mine of getting in at the top and trading people like they are a bad stock on the stock exchange. The guys who get in at the top are making a killing, and the guy at the bottom, middle and in between are hanging on for dear l

Overview of Fortune Hi-Tech Marketing

More popularly known as FHTM, Fortune Hi-Tech Marketing’s claim to fame seems to be its vast spread of products. They have everything ranging from weight control products, satellite TVs, health and wellness products, long distance phone calls, cell phones, and a lot more. Unlike any other typical marketing company, this one aims to sell all at once, and while that may be a great solution for someone looking for a one stop answer, their business model has also raised some suspicions. As the famous saying goes- too many cooks, spoil the broth. Let us also add- too many dishes tend to ruin a meal.

More recently, there have been reports of the company being a scam which is based on information from insiders.

FHTM’s Business Model

The business model is very similar to any other network company, where someone introduces you to the system and in turn you build a network. For a start you need to refer three people to the system and if they manage to persuade other people to join in, you earn from that. In addition, people that are recruited by you will be referred to as your downline. The business model of the company is based on the idea that that anyone, regardless of education, experience or current financial situation, can achieve his /her financial goals in life by becoming an FHTM business owner. In fact the objective of the company is very similar to Amway. The most optimistic fact about Paul Orberson’s company is that FHTM was started as a 100% debt free company and has maintained that status since its launch whereas; most of the networking companies operate under gross deficiencies,

FHTM’s Business Program

Fortune Hi-Tech Marketing came up with a strategy to assemble Fortune 500 companies which offer multiple products and services which are utilized by mass population on everyday basis. This business plan allows independent representatives to earn passive income on the services already being used by consumers. Majority of the consumers are paying for cellular phone service, satellite TV and Internet service every month and FHTM’s aim is to persuade consumers to keep using these services and get a percentage of it back every month.

Marketing Strategy and Pay Plan

Most network marketing programs would give you products, xray technician training, and would leave you to yourself to sell what has to be sold. While that is the typical situation, Fortune Hi-Tech Marketing offers something else. With FHTM, you only sell through the internet and unlike most network marketing companies, which would give you more opportunities based on the more people you recruit, the business program of FHTM employs the “Stair Step Breakaway Program “; when people in your organization perform as good as you, they break away leaving you with no option but to recruit more people. Ouch!

Issues Pertaining to Scams

If you join the company and manage to recruit other people, you are eligible for a 2% commission for all the products that get sold through your network. However, some sources would say that instead of the person at the top getting 2%, there is a variation in the amount of money one makes as the commission structure is distorted.

The xray technician training Procedure

Although there have been issues with the FHTM membership and products, the company does have a unique marketing strategy. It is an internet focused marketing strategy that provides great leverage; however, it teaches members to push the company more than they promote themselves. And with such a strong internet focus, this type of design will only impair distributors in the long-term.

Although FHTM has a bouquet of products for the distributors to sell and make money from, but it lacks the refinement in its xray technician training programs. There is a prospect for the company to advance and modernize its xray technician training program which in turn can optimistically affect the sales abilities of its members and hence add more profitability.

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